The radio ad you can see from Durex
Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app. To coincide with its new UK ecommerce site, the brand...
View ArticleThe buzz around digital audio
For many years people have been listening to radio through traditional devices; whether that’s cruising around in the car with Radio 1 blasting out the newest British Indie band or your grandma...
View ArticleGlobal Radio presenters star in BT campaign
Presenters from across the Global Radio stable of brands parody the process of making a radio ad in the latest BT advertising campaign. The huge number of station-specific radio spots turbo-boost BT’s...
View ArticleRadio’s rare win at D&AD
K9FM – the radio station for dogs. Prizes from the design organisation D&AD are highly regarded among advertising creatives but radio ads can struggle to get noticed alongside print, tv and film....
View ArticleLucozade campaign syncs outdoor and radio
Sometimes it takes just a little idea in someone’s mind to help start something exciting. Often in the world of national media advertising and planning – the media mix is seen as a very separate...
View ArticleRadio Ads That Turn Off Your Phone For Safety
Radio can be used for the greater good – here’s a neat way of how Toyota have got Siri-ous with their radio ads in Sweden to keep drivers safe in their cars. The case study video shows how a radio...
View ArticleHeart breaks new Summer marketing campaign
This Summer – Global launches a brand new marketing campaign hitting the UK, positioning the station as the ultimate destination for a feel good Summer! The campaign uses summery scenes supported...
View ArticleThe look of Capital
Capital’s visual style has become instantly recognisable through consistent branding and a succession of similarly-directed tv ads. The latest execution of its artists’ line-up idea is on air in the...
View ArticleAdvertisers primed for X launch
Ahead of its launch, creative and buying agencies optimised their clients’ campaigns for the new Radio X. Here’s some five key facts about the station from a B2B perspective that they’ll have taken...
View ArticleThe Chris Moyles Radio X tv ad
Shot in Hoxton, East London. Creative by WCRS, directed by the Bobbsey Twins from Homicide, production by Blink. The media plan includes spots on itv during the Rugby World Cup, including England vs...
View ArticleRadio’s soufflé effect
When a popular television programme boosts a local business we treat it as “news”. Yet when a popular radio station boosts local business, as happens every day in thousands of places up and down the...
View ArticleLBC ad campaign uses real time dynamic video
Global’s team at Leicester Square has launched a powerful new advertising campaign for LBC that uses technology in a highly innovative way, cutting the turnaround time for creating and delivering video...
View ArticleJACK’s brand video
There’s no point positioning your brand if you don’t get out there and communicate it. Here’s how the UK’s Oxis Media is introducing its JACK and JACK 2 brand to clients and agencies in just three...
View ArticleNot quite as good as Radio 4
Since November 2014, Gavin Oldham’s Share Radio has been quietly broadcasting about money. The station took out some local above the line advertising at launch but its content has settled down now, it...
View ArticleThe target listener. He’s called Keith.
Struggling to identify the target listener for your next campaign? Maybe you’re just not focused enough. Take a lead from the UK’s commercial radio body Radiocentre which created a radio spot for the...
View ArticleEarshot podcast: Sara Hashem, Rick Loynes & Dan Seavers
Show notes This edition of Earshot is all about commercial production. Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production...
View ArticleNew Capital FM tv spot, August 2016
A new tv spot from Capital is always worth watching, and to coincide with the start of the new X Factor series on British television, the UK’s leading hit music network has released its latest ad as...
View ArticleHeart shows only radio is part of the family
Two ads here. One for the US streaming music service Pandora and the other for the UK’s biggest commercial radio brand, Heart. Both are smartly storyboarded, cast and directed and they’re both about...
View ArticlePodcast: A Million Ads, dynamic audio and personalised ads
Sam and Steve of A Million Ads The Earshot podcast is all about great radio production, shared by the people who make it. Play or download this podcast A Million Ads, with and Steve Dunlop & Sam...
View ArticleThe delicate mechanics of charity advertising
Picture: Mechanics for Africa Charity advertising can be some of the hardest to get right. You need listeners to empathise with a good cause but nobody turns on the radio to wallow in pity or feel...
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