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Channel: Advertising | Earshot
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The radio ad you can see from Durex

Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app. To coincide with its new UK ecommerce site, the brand...

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The buzz around digital audio

For many years people have been listening to radio through traditional devices; whether that’s cruising around in the car with Radio 1 blasting out the newest British Indie band or your grandma...

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Global Radio presenters star in BT campaign

Presenters from across the Global Radio stable of brands parody the process of making a radio ad in the latest BT advertising campaign. The huge number of station-specific radio spots turbo-boost BT’s...

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Radio’s rare win at D&AD

K9FM – the radio station for dogs. Prizes from the design organisation D&AD are highly regarded among advertising creatives but radio ads can struggle to get noticed alongside print, tv and film....

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Lucozade campaign syncs outdoor and radio

Sometimes it takes just a little idea in someone’s mind to help start something exciting. Often in the world of national media advertising and planning – the media mix is seen as a very separate...

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Radio Ads That Turn Off Your Phone For Safety

Radio can be used for the greater good – here’s a neat way of how Toyota have got Siri-ous with their radio ads in Sweden to keep drivers safe in their cars. The case study video shows how a radio...

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Heart breaks new Summer marketing campaign

  This Summer – Global launches a brand new marketing campaign hitting the UK​, positioning the station as the ultimate destination for a feel good Summer! The campaign uses summery scenes supported...

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The look of Capital

Capital’s visual style has become instantly recognisable through consistent branding and a succession of similarly-directed tv ads. The latest execution of its artists’ line-up idea is on air in the...

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Advertisers primed for X launch

Ahead of its launch, creative and buying agencies optimised their clients’ campaigns for the new Radio X. Here’s some five key facts about the station from a B2B perspective that they’ll have taken...

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The Chris Moyles Radio X tv ad

Shot in Hoxton, East London. Creative by WCRS, directed by the Bobbsey Twins from Homicide, production by Blink. The media plan includes spots on itv during the Rugby World Cup, including England vs...

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Radio’s soufflé effect

When a popular television programme boosts a local business we treat it as “news”. Yet when a popular radio station boosts local business, as happens every day in thousands of places up and down the...

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LBC ad campaign uses real time dynamic video

Global’s team at Leicester Square has launched a powerful new advertising campaign for LBC that uses technology in a highly innovative way, cutting the turnaround time for creating and delivering video...

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JACK’s brand video

There’s no point positioning your brand if you don’t get out there and communicate it. Here’s how the UK’s Oxis Media is introducing its JACK and JACK 2 brand to clients and agencies in just three...

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Not quite as good as Radio 4

Since November 2014, Gavin Oldham’s Share Radio has been quietly broadcasting about money. The station took out some local above the line advertising at launch but its content has settled down now, it...

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The target listener. He’s called Keith.

Struggling to identify the target listener for your next campaign? Maybe you’re just not focused enough. Take a lead from the UK’s commercial radio body Radiocentre which created a radio spot for the...

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Earshot podcast: Sara Hashem, Rick Loynes & Dan Seavers

Show notes This edition of Earshot is all about commercial production. Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production...

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New Capital FM tv spot, August 2016

A new tv spot from Capital is always worth watching, and to coincide with the start of the new X Factor series on British television, the UK’s leading hit music network has released its latest ad as...

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Heart shows only radio is part of the family

Two ads here. One for the US streaming music service Pandora and the other for the UK’s biggest commercial radio brand, Heart. Both are smartly storyboarded, cast and directed and they’re both about...

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Podcast: A Million Ads, dynamic audio and personalised ads

Sam and Steve of A Million Ads The Earshot podcast is all about great radio production, shared by the people who make it. Play or download this podcast A Million Ads, with and Steve Dunlop & Sam...

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The delicate mechanics of charity advertising

Picture: Mechanics for Africa Charity advertising can be some of the hardest to get right. You need listeners to empathise with a good cause but nobody turns on the radio to wallow in pity or feel...

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